In this day and age, every detail counts. Consumers are surrounded by numerous brands and every business wants to compete for their attention, so standing out and building a strong and bold brand image is crucial.
Colorful custom gift paper bag is no exception, it's one of the first things a potential customer sees when they enter your store or browse your online website and discover your
colorful paper bag packaging from afar.
Design of colorful custom gift paper bags
The human mind is a very powerful tool that has many connections to many things and connects memories of past experiences, their favorite things, their least favorite things, and other things to the colors they see. Many well-loved and well-known brands are associated with their
custom gift paper bags and have a certain color as their identity. For example, the Coca-Cola Company's red is an iconic color that can be spotted from a distance. When designing colorful paper bag packaging, we have brought together some of the psychological factors behind popular colors to help you choose a design that resonates with your brand and consumers.
Colored paper bags can show different affiliations and give them a certain vibe when you give them a certain color. Colors also have categories. When artists and designers create, they choose colors wisely because they know how much weight those shades carry. The same is true for brands when it comes to choosing colors for custom gift paper bags. Like building the perfect composition, many of them use the basics of color theory.
Meaning of different colors
Your branded paper bag designer should also keep color psychology in mind. Unlike printers, painters' color wheels are usually based on primary colors: red, blue, and yellow. That's why packaging color combinations play an important role in how your consumers perceive your
custom gift paper bags.
Warm color
Red is a popular and prominent choice for many brands due to its influence, as it is visible from a distance. This color is full of energy and power, making it a strong choice for brands in the tech industry. Brands should remain soft and subtle to avoid overlapping associations with warnings and dangers. Many
custom paper bag wholesalers produce warm-colored paper bags and red-printed resealable bags.
Although orange is similar in color to red, orange paper bags have a completely different effect, they exude warmth and enthusiasm, instantly creating a sense of fun and excitement. Yellow is also closely associated with similar psychological effects and is widely regarded as a cheerful color associated with happiness. Oranges and yellows are great for branding home products or casual stores, helping to create an exciting overall experience.
Cool color
Green has always been one of the more popular choices for affordable paper bags because of its balance and sophistication that doesn't require eye adjustments. Creating associations of health, calm and freshness, brands that portray healthy lifestyles tend to lean towards green hues in their branding.
Another - a popular choice is blue, usually used by more premium brands and brands targeting a male audience. Many modern brands associate psychological connection with feelings such as security and trustworthiness, and like to assert their dominance through dark blue brands. However, for brands that sell food or more casual products, blue may feel grim and unwelcome, so it may not be the first-choice.
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There are many psychological hints behind the
colorful custom gift paper bag, and different colors have different effects on target customers. We all know that custom gift paper bags are very environmentally friendly packaging bags. For your own brand effect, it is recommended that you use warm colors to design your paper bags. Bright colors will make your product appeal to more consumers. Hyde provides custom service for
colorful gift paper bags.
Laura Parsons
Product tester
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